Understand the audience
Use research to identify the questions, needs, and context that should shape the message. Distinguish what the organization wants to say from what its audience needs to understand.
IntelAdvise capabilities
Brand & Engagement
Connect research, messaging, and engagement programs to help organizations communicate and build relationships with their audiences.
The challenge
Where we can help
A technology can be useful without being understood. We connect audience insight with storytelling and engagement so people can understand its relevance and take part in the conversation.
Who this is for
Organizations that need to make their message clear and build meaningful relationships with customers, developers, or other audiences.
Our approach
How we work
Make the message coherent
Develop branding and storytelling that connect the offering to its audience. Align communications, merchandising, and business development around a clear message.
Design the engagement
Connect consumer engagement and digital marketing funnels with relevant outreach. Developer programs can combine community activity, events, surveys, and editorial communications.
Engagement scope
What the work can include
- Audience-informed messaging direction
- Brand and storytelling strategy
- Engagement and outreach approach
- Digital funnel and business development planning
The scope and working relationship are defined around the organization and the challenge.
In practice
Related platforms and work
The Android program demonstrates developer engagement. Agile Aristotle provides outreach tooling; the platform is distinct from a managed engagement service.
Agile Aristotle
A research operations platform connecting participant outreach, surveys, referrals, and evidence analysis.
Explore platform
Android Developer Influencer Program
A developer engagement and policy research program delivered through IntelAdvise for Google Android. Community development, events, surveys, and editorial communications connected developers with policy issues affecting their platforms and businesses.
As Group Director, Mark worked at the intersection of research, developer engagement, and program strategy, and delivered the 2015 annual report.
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