Define the decision
Connect the research question to a concrete choice: market entry, audience selection, pricing, a product roadmap, or resource allocation.
IntelAdvise capabilities
Research & Market Strategy
Investigate user needs, technology adoption, and market opportunities to inform product and commercialization decisions.
The challenge
Where we can help
Product-market fit, pricing, and resource decisions depend on more than an internal assumption. We investigate markets and the people within them to give teams a stronger basis for choosing their next move.
Who this is for
Organizations deciding what to build, who to serve, and how to bring a product or service to market.
Our approach
How we work
Choose the right evidence
Use desk research, in-depth interviews, online surveys, focus groups, and structured discussions to examine the question from relevant perspectives.
Translate findings into direction
Bring the evidence together into practical implications for strategy. Economic impact studies and stakeholder research can also reveal adoption barriers and the wider effects of a proposed system.
Engagement scope
What the work can include
- Research questions and study approach
- Qualitative and quantitative findings
- Audience and market insights
- Evidence-informed roadmap and commercialization recommendations
The scope and working relationship are defined around the organization and the challenge.
In practice
Related platforms and work
Examples from the team's product development and collaborative research experience.
Agile Aristotle
A research operations platform connecting participant outreach, surveys, referrals, and evidence analysis.
Explore platform
Android Developer Influencer Program
A developer engagement and policy research program delivered through IntelAdvise for Google Android. Community development, events, surveys, and editorial communications connected developers with policy issues affecting their platforms and businesses.
As Group Director, Mark worked at the intersection of research, developer engagement, and program strategy, and delivered the 2015 annual report.
Read case study
Digital Thread for Supply Chain
An exploration of connected product information across a simulated supply-chain lifecycle.
Led by Mursix with Cummins, Purdue Polytechnic, ICTT System Sciences, and IntelAdvise. IntelAdvise facilitated nine stakeholder interviews for the regional economic value study.
Read case studyPut this expertise to work.
Discuss your research & market strategy needs with IntelAdvise.
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