Connect developers and policy
Community development and events provided a setting for developers to engage with issues relevant to their platforms and businesses.
Case study / 2015
Android Developer Influencer Program
A developer engagement and policy research program delivered through IntelAdvise for Google Android. Community development, events, surveys, and editorial communications connected developers with policy issues affecting their platforms and businesses.
Context
The engagement
Delivered through IntelAdvise for Google Android, the program connected influential developers with policy issues affecting their platforms and businesses. Its activities combined community development, research, events, and editorial communications.
The challenge
Making policy relevant to developers
Policy issues can be complex and distant from the day-to-day work of developers. The program created opportunities to connect those issues with developer experience and bring feedback into subsequent programming.
IntelAdvise contribution
Research, engagement, and perspective
As Group Director, Mark Seidman worked at the intersection of research, developer engagement, and program strategy, and delivered the 2015 annual report.
Approach
How the work unfolded
Listen across markets
Engagements spanned Washington, DC, San Jose, London, Paris, and Cologne. Event-based surveys helped connect participant feedback with the program.
Translate complex topics
Editorial communications and articles made policy topics accessible as discussions that could inform subsequent programming.
Outcomes and learning
What the work established
Research connected to programming
Survey activity and editorial discussions informed subsequent program development, bringing research and engagement into the same working process.
Annual program recap
The 2015 annual report was delivered as part of the Group Director role, bringing the year's program activity together.
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