Software & AI
Design and build usable software that connects interfaces, data, and applied AI to the workflows people depend on.
Explore Software & AI
Intelligent sociotechnological innovations
Leveraging technology to reduce human suffering.
Behavioral science. Software engineering. Practical change.
Google Glass research discussion
People. Research. Technology.
IntelAdvise brings behavioral science, research, and software engineering together to help organizations navigate change. We connect an understanding of people with the technology needed to turn complex challenges into practical solutions.
Start a conversation01 / Capabilities
Research informs the direction. Engineering makes it usable. Partnerships help move it into practice.
Design and build usable software that connects interfaces, data, and applied AI to the workflows people depend on.
Explore Software & AIInvestigate user needs, technology adoption, and market opportunities to inform product and commercialization decisions.
Explore Research & Market StrategyConnect research, messaging, and engagement programs to help organizations communicate and build relationships with their audiences.
Explore Brand & EngagementBring research, technology, and industry collaborators together around practical innovation challenges.
Explore Public Sector & Partnerships02 / Featured platforms
Selected platforms from our team's work across behavioral science, research, business operations, and caregiving.

Behavioral science
A behavioral design and experimentation platform that turns organizational challenges into measurable improvement sprints.
Connects behavioral opportunity mapping with accountable sprint execution and measurement in one workflow.

Research operations
A research operations platform connecting participant outreach, surveys, referrals, and evidence analysis.
Brings outreach and evidence workflows together while keeping people in control of AI suggestions and survey quality decisions.

Business operations
An operations platform for service businesses, connecting sales and proposals to project delivery, staffing, and finance.
Preserves continuity from the initial opportunity through delivery, with role-aware access and shared operational records.

Caregiver support
The Virtual Informal Caregiver Assistant supports dementia caregivers through conversational guidance and structured care-context tracking.
Combines ongoing caregiver context, conversational support, and structured monitoring; it is not a replacement for professional medical care.
03 / Selected work
Two engagements at the intersection of people, technology, and complex systems.

Developer engagement / 2015
A developer engagement and policy research program delivered through IntelAdvise for Google Android. Community development, events, surveys, and editorial communications connected developers with policy issues affecting their platforms and businesses.
As Group Director, Mark worked at the intersection of research, developer engagement, and program strategy, and delivered the 2015 annual report.
Read case study
Manufacturing systems / USAFRL initiative
An exploration of connected product information across a simulated supply-chain lifecycle.
Using a real Cummins product, the team traced a simulated lifecycle from quotation and design through manufacturing, inspection, production approval, and a warranty failure investigation.
Led by Mursix with Cummins, Purdue Polytechnic, ICTT System Sciences, and IntelAdvise. IntelAdvise facilitated nine stakeholder interviews for the regional economic value study.
Read case study04 / Working together
Indiana-based and globally focused. We work with organizations to clarify the problem, navigate technical obstacles, and develop a practical path forward.
Start with the organization, the people it serves, and the market around it. Research and conversations help define what needs to change.
Translate the evidence into a roadmap, an achievable timeline, and the software or technical assistance needed to move forward.
Bring development, advisory support, and strategic collaborators together around the problem. The working relationship follows the needs of the engagement.
05 / Media
Announcements and perspectives from our work with research and industry collaborators.
A video introduction to the Digital Thread for Supply Chain collaboration and its manufacturing context.
Read articleThe 2020 announcement of a $250,000 grant to the team collaborating on Mursix digital thread capabilities, with IntelAdvise, Cummins, Purdue Polytechnic, and ICTT System Sciences.
Read articleLet's start with your challenge
Bring the question, the roadblock, or the idea. Let's explore the path forward.